Indoor Positioning & Navigation

Places of Usage

As discussed in the previous articles, Indoor positioning and navigation systems provide accurate positioning and navigation inside covered structures. Indoor positioning systems are used to locate people and assets while navigation systems help visitors, employees or travelers navigate inside buildings. With the introduction of smartphones and beacon technology, the applications of indoor positioning and navigation became endless. Today, I’d like to explore the benefits of this technology in the most common places of usage.

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Airports

Every airport operator’s goal is to offer passengers a trouble-free and comfortable stay. On the other hand, shops and restaurants wish for passengers who have enough free time to consume.  The advantage for passengers are many. For those who travel infrequently positioning and navigation systems may need support in complex airports. It shows accurate routing from the car park to the terminal. It is even possible to implement intermodal door to door navigation. Then, passengers still have enough time to discover shops or take a break in a restaurant.  While passengers are reaping many benefits airport operators reap even more. Using Indoor Location Analytics can get detailed information about the stream of visitors. These data can be used as a substantial argument when leasing floor space. It can also help aiport security staff.

Trade Fairs

A cross-channel trade fair indor navigation solution provides added value to trade show organizers, exhibitors, and visitors. As the aim of a trade show organizer is to create an attractive event both for visitors and exhibitors indoor positioning and navigation system is a big advantage for trade show organizers. Personalized content matches the right visitors and exhibitors. With Location Analytics visitor flows can be analyzed. During and after the event precise information about hot spots and the number of people in a certain hall or at a stand are given. Of course, the biggest advantage for exhibitors is the possibility to present themselves on the map of the area in the trade fair app, including pictures, contact data, and description. Furthermore, they can use location-based marketing in order to get the attention of the matching visitors. 

Malls & Shopping Centers

Indoor positioning and navigation solutions can offer operators, shops and customers real added value. A mall navigation app improves the shopping experience and increases revenues. Location analytics provide reliable data concerning visitor flows in the building. Shopping center apps improve the shopping experience. Additionally, it can recommend offers that might be interesting for the visitors and shoppers, based on previous stays or purchases. 

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Industrial Complexes

Indoor positioning and navigation systems pack powerful features when it comes to industrial complexes. It offers asset tracking and management and it can find people in real-time. With the available technologies, products, such as automotive parts, can be tracked to the cm. This gives industries an edge in time management and manufacturing on schedule. As indoor tracking solutions offer an operations control system for plant security, an alert function notifies the control center as soon as a security-relevant area is entered by a non-authorized person. Furthermore, user-specific areas can also be created with individual access authorization.